As the menu screens are dynamic, we can play around with pricing and work on strategy without having to change the menu boards. The best part is that, all this is possible centrally via the “Streme” server hosted in our Mumbai office. So when decide to change some product or pricing after looking at the sales report for say Fame Kolkatta, just in about an Hour the changes take effect, including designing and uploading the menu. With this digital strategy based on “Streme” hardware and software, we have seen a jump in sales and a differential customer experience.