Digital signage is often related to mass advertising medium. This is not entirely true. It can be very effectively in creating the right brand image and ambience is a premium/super luxury setup. Imagine sitting in a sea theme lounge bar and looking at 2 port holes. Suddenly, you see the sky changing into water and after some time, you see fishes. The lights and music in the bar also change to create a submerged atmosphere. You realize that the port holes are actually digital signages powered by Streme and are controlling the lighting and sound of the lounge bar.