Partners

Make sure you are working with the right set of partners to provide you initial setup, support and content on a continuous basis. Some vendors force customers and consultants to work with a fixed set of partners.

Streme has partners with specific skill sets. The streme team is willing to work with existing partners of a customer.

Scalable platform

The digital signage system will expand exponentially and more rapidly than you forecast. Make sure the signage system you select is scalable to hundreds or thousands of displays.

Streme provides you with such a platform with connectivity ranging from corporate WANs, internet, intranet and even pen drives (in case of network non-availability).

Content

Ultimately, what is seen on the signage system, makes the impact. Ensure that the content Technology is seen as a background enabler. Some guidelines for appropriate content are:

Content duration to match with customer views. E.g Content in checkout lines will be longer than in store ailes.

Not have too many moving areas in a content. Research has shown time and again that it is difficult to concentrate on 2-3 moving areas at a time and next to impossible to focus on 4-5 items.

Television advertising content of 10-30 seconds is prepared with an intention of addressing leisurely home viewers. In shopping areas like fresh and commodities, this content does not make sense as there is hardly going to be anyone watching it for the entire duration.

Content has to be business specific. Content has to stand out of the clutter in case of a retail store or blend in the environment in case of a 5 star hotel. For a retail store, the content has to draw attention. One can look at directional sound, eye catching videos etc. For a 5 star hotel, the ambience is created with no sound, smooth transitions etc.

Trusted sources of content are key when displaying weather or news. The store can can co-brand the content with a TV channel to assure viewers of authentic information.

Streme has a dedicated content development team. It also has partners to help customers deliver specific content

Display positioning

ncorrectly positioned displays can reduce the impact of the signage system drastically. Research has shown that most displays are mounted at higher levels than they should be. The size of the display also matters as it is difficult to read text off a small size small font display.

Streme has a ready model for display placement to maximize viewer ship based on merchandize positioning and customer flow in a store/mall/office.

Sound

Correct Sound effects to attract attention to the display are essential. In this, directional sound plays an important role to grab customer attention.

Streme has integrated with leading directional sound providers to provide a seamless audio visual experience to customers