More and more customers are shopping today for leisure rather than necessity. Hanging out at a mall or just going shopping is seen today as an accepted way of spending quality time with friends and family.

While looking at the best deal, people are also more brands conscious. With information being easily available over the internet and with sites like ww.mouthshut.com, customers have some feedback available on the product or business. While multiple brands are trying to capture the customer mindshare, studies have shown that experiential or interactive mediums provide great recall of the product even after considerable time periods.

In a shopping mall, A customer could be is going in and out of multiple stores. After making purchases from multiple shops, the customer is ready to get to his car. The customer gets in front of the STREME checkout kiosk of the mall. The RFID system integrated with STREME recognizes the customer, greets him/her by name and asks whether its time to leave. On getting an affirmative answer, the system instructs individual stores to deliver the material at checkout location on Streme displays mounted in store backend offices. The checkout place being near a food court, the customer spends time relaxing and getting refreshed. Imagine, moving around with all the shopping bags out of the way.

Customers in common areas like food courts etc. can be engaged in playing interactive games using digital signages like housie or a simple quiz. Attractive prizes keep the customer engaged. The other areas of the screen show broadcast content which is noticed while interacting with the game. Interaction can be provided using SMS and Bluetooth cell phones. SMS revenue sharing with the telecom company can become be a revenue generating model for the store.

Customers in store interact with ready in-store guides on products and technologies. E.g. in electronic retail, information on Blue Ray DVD format can only be experienced as an educational movie. Kiosks built on STREME technology, easily deliver the experience. Directional sound in the kiosk further enhances the customer experience.

Streme with its integrated application and hardware architecture can make all of the above retail scenarios a reality.