SBI MUTUAL FUND
SBI mutual Fund is one of the largest Mutual funds with over 2 million investors. The fund is a joint venture between SBI, the largest bank in India and Society General, France. The fund wanted a new age look for its head office and other offices in the country for communicating its schemes and NAVs. The deplyment was to coincide with the opening of its new corporate head office.
The deployment consists of large plasma display in the head office area. With central control, the marketing team controls and monitors the display. NAV data is updated automatically on a daily basis from the back office systems. A middleware developmet for SBI MF converts the NAV data into streme ticker file.
The customers appreciate the new updated look at the office. This provides an opportunity to beam investor education videos, new scheme information, as well as for brand building.